- People prefer to learn visually
- Visual learners mentally project themselves into the experience they are watching
- Creating videos is easier than you think
Over the past few years, video marketing has been a proven way to engage with customers and increase sales. Most consumers are conducting online research before they ever walk into a dealership. The more answers they can get online, the more confident they’ll feel in their vehicle purchase. People prefer learning visually over reading a textual explanation. This is where video marketing can significantly benefit your dealership to gain more customers, boost sales, and have a more prominent presence.
Check out some of these statistics about video marketing from recent years:
- A recent Cisco study found video traffic will be 82% of all consumer internet traffic worldwide by 2022. This is a 75% increase from 2017.
- 96% find videos helpful when making big purchase decisions online. (Animoto)
- 72% of customers prefer to learn about a product through video (Hubspot)
- 81% of businesses already use video for marketing purposes (Hubspot)
- People have a 95% higher chance to retain a video’s message compared to only 10% of those who can retain a message from reading (Forbes)
There is ample evidence that video is beneficial for any business, and this is especially true when it comes to car buying. Your brand is the cornerstone of how you market yourself online. Dealerships have to stand out or be swallowed whole by competition who have perfected their marketing. If they have video content and you do not, get ready to be swallowed.
You read the statistics and now want to know where to begin. Here are a few video marketing ideas to boost sales for your dealership:
Filming a virtual walkaround of the vehicles you’re selling is a great way to engage with online customers. They can see how the car looks from all angles, inside the vehicle, and any additional features that come with the car. Have the sales rep explain the vehicle the same way they would if a customer was right there with them to create a personal experience, even online. The purpose of this video is to showcase a car before a potential buyer visits the dealership. These videos can be posted everywhere your dealership has a web presence and linked to the vehicle listing.
What better way to engage with customers online than to show other customers’ experiences? There is no better proof than filming various testimonials of customers describing their experience at your dealership. It also doesn’t have to be limited to car buying. Get testimonies from specific departments, including Finance, Service, and Parts. Also, testimonial videos create an opportunity for customers to share videos on their social networks. This gives your dealership instant credibility from the buyer’s friends and family members who also might be in the market.
Filming introductions of your sales and customer service team allow for potential customers to see who they would be interacting with. This is an excellent way for your dealership to engage with prospects because it creates a more personalized experience. Besides, it allows your sales team to highlight their language skills and other specialties that may be better suited for a particular customer. As far as your customer service goes, filming their individualized intros creates welcoming energy to your entire dealership. By the time the customer arrives at the dealership, they’ll feel a sense of familiarity walking in and less like they’re going to be attacked by predators after their money.
New Model Releases
Anytime a new model is released, it’s a great chance to create a video showing the upgrades and changes from the previous model. Film it in the same walkaround style as your inventory videos to give a real in-depth look at what the new model has to buy it. You can even film a sales rep explaining why customers might want to consider purchasing the new model as opposed to the previous model or comparable cars in the same category. You might also be able to get video footage directly from the manufacturer in advance of receiving the new model and add in your own audio.
How else can your dealership use this powerful medium to benefit your customers and your bottom line? Ask your team what videos they think would be effective, and let them be part of the process. Video has proven to be a beneficial marketing technique to boost sales and engage with potential customers. It’s easy to do and super fun at the same time. You never know where video can take you!