Group fist bump

5 Ways To Create Employee Engagement

  • Recognition
  • Purpose
  • Leadership
  • Collaboration
  • Make it Special

Employees who are fully engaged in their workspace and what they do can genuinely change a company. They are fueled with inspiration and focused on the company vision. When this happens, it can spread to the entire company and positively affects the customers. 

However, recent studies have shown that the most experienced employees are often the least engaged in a company. One study showed that 68% of employees are “not fully engaged at work” (Gallup). That’s well over half of your entire staff! Another showed that Service and Sales departments had the weakest level of employee engagement (Netsurvey). In other words, the employees who have daily interactions with customers are the least engaged. 

That’s not what you, or any business, would want. Thankfully, there are ways to help your employees stay motivated. We compiled a list of 5 ways that have been proven to keep your team motivated in the workplace. Check them out below: 

1)  Recognition 
Your team needs to feel their work is noticed and appreciated. Take time to give positive feedback to your employees. It will make them feel valued and encourage them to engage even more in the company to help bring the dealership to new levels. 

2)  Create A Purpose 
Employees want to be a part of something beyond a paycheck. Perhaps your dealership partners with a charity during a Summer Sales fundraiser event. Or maybe when a customer purchases a new vehicle, a portion of that sale goes to the charity of their choice. Now, more than ever, people want to make the world a better place in any capacity. If you show that your dealership gives back, your employees will feel more engaged in a business that represents a positive contribution to the community. 

3) Top Positions Need To Lead By Example
Whether they are managers, executives, or team leaders, the top positions at your dealership must set an example for being engaged in the workplace. As noted above, the most experienced employees often have the least engagement. Create opportunities for top positions to work together with other team members to create an exciting atmosphere in your dealership. Your top positions must demonstrate they are fully engaged and motivated because this will influence the rest of your team. 

Leading by example will give your staff the incentive to work hard and contribute. People can instantly tell walking in if they want to do business with your dealership, based on the energy they feel. If they can tell your team lacks motivation, they’ll go elsewhere. 

4) Work Together 
Your employees may be lacking engagement because they feel like they have no voice. Have your leadership positions work together with the rest of your team allows them to give opinions, suggestions, etc. This will allow your leaders to note which employees lack motivation, and encourage your stronger employees to step up and grow within the company. 

5) Make Them Feel Special
First days, birthdays, and work anniversaries are all big deals at the workplace. Treating these like just another day misses an easy opportunity to keep your employees engaged. You must make your employees feel appreciated right from the start and throughout the year to create camaraderie among the staff and a welcoming environment where they’re genuinely excited to work. 

Your dealership could be their dream job if you encourage employee engagement. It’s possible, and these are just 5 of the ways you can create that. 

ReconPro Back Office 2.10.5.0

Create email templates that you can use when sending the Statement Report by email, define whether invoices with work orders of a specific type can be exported to CSV file

New Features

  • Email template for Statement Report
  • TSD Integration
  • DIRT Report
  • ‘Export invoices to CSV’ setting

Improvements

  • ‘Tech Commission by Paid Invoice’ report has been improved
  • Selecting technicians on the Service Request Scheduler view made easier
  • Date range filtering of exported invoices in Technician Commissions (New) report has been improved
  • Showing actions at the beginning and shops at the end of service lines

Fixed Issues

  • Failed export of some vendor bills to QuickBooks Online interrupted the export of other vendor bills
  • Completed repair orders were not shown on the Repair Orders By Departments when ‘All’ repair status filter was set
  • ‘Repair Cycle Time per RO’ report exceeded page margins
  • ‘Draft’ mode was not applied to work orders created automatically from service requests

See the details of the new features and improvements here.

  • Did you like what you just read?

    Don’t miss out on future items. Sign up for important news and information about AMT and the Industry below:
Cideo clapboard

Benefits And Ideas For Video Marketing Your Dealership

  • People prefer to learn visually
  • Visual learners mentally project themselves into the experience they are watching
  • Creating videos is easier than you think

Over the past few years, video marketing has been a proven way to engage with customers and increase sales. Most consumers are conducting online research before they ever walk into a dealership. The more answers they can get online, the more confident they’ll feel in their vehicle purchase. People prefer learning visually over reading a textual explanation. This is where video marketing can significantly benefit your dealership to gain more customers, boost sales, and have a more prominent presence. 

Check out some of these statistics about video marketing from recent years: 

  • A recent Cisco study found video traffic will be 82% of all consumer internet traffic worldwide by 2022. This is a 75% increase from 2017. 
  • 96% find videos helpful when making big purchase decisions online. (Animoto) 
  • 72% of customers prefer to learn about a product through video (Hubspot)
  • 81% of businesses already use video for marketing purposes (Hubspot) 
  • People have a 95% higher chance to retain a video’s message compared to only 10% of those who can retain a message from reading (Forbes

There is ample evidence that video is beneficial for any business, and this is especially true when it comes to car buying. Your brand is the cornerstone of how you market yourself online. Dealerships have to stand out or be swallowed whole by competition who have perfected their marketing. If they have video content and you do not, get ready to be swallowed.

You read the statistics and now want to know where to begin. Here are a few video marketing ideas to boost sales for your dealership: 

Virtual Walkaround 

Filming a virtual walkaround of the vehicles you’re selling is a great way to engage with online customers. They can see how the car looks from all angles, inside the vehicle, and any additional features that come with the car. Have the sales rep explain the vehicle the same way they would if a customer was right there with them to create a personal experience, even online. The purpose of this video is to showcase a car before a potential buyer visits the dealership. These videos can be posted everywhere your dealership has a web presence and linked to the vehicle listing. 

Customer Testimonials 

What better way to engage with customers online than to show other customers’ experiences? There is no better proof than filming various testimonials of customers describing their experience at your dealership. It also doesn’t have to be limited to car buying. Get testimonies from specific departments, including Finance, Service, and Parts. Also, testimonial videos create an opportunity for customers to share videos on their social networks. This gives your dealership instant credibility from the buyer’s friends and family members who also might be in the market. 

Introductions 

Filming introductions of your sales and customer service team allow for potential customers to see who they would be interacting with. This is an excellent way for your dealership to engage with prospects because it creates a more personalized experience. Besides, it allows your sales team to highlight their language skills and other specialties that may be better suited for a particular customer. As far as your customer service goes, filming their individualized intros creates welcoming energy to your entire dealership. By the time the customer arrives at the dealership, they’ll feel a sense of familiarity walking in and less like they’re going to be attacked by predators after their money. 

New Model Releases 

Anytime a new model is released, it’s a great chance to create a video showing the upgrades and changes from the previous model. Film it in the same walkaround style as your inventory videos to give a real in-depth look at what the new model has to buy it. You can even film a sales rep explaining why customers might want to consider purchasing the new model as opposed to the previous model or comparable cars in the same category. You might also be able to get video footage directly from the manufacturer in advance of receiving the new model and add in your own audio.

How else can your dealership use this powerful medium to benefit your customers and your bottom line? Ask your team what videos they think would be effective, and let them be part of the process. Video has proven to be a beneficial marketing technique to boost sales and engage with potential customers. It’s easy to do and super fun at the same time. You never know where video can take you! 

ReconPro Starter mobile app 3.5.7

Add tasks to repair order phases, select multiple services to start, stop, or complete them all at once, search for repair orders by a predefined time period

New Features

  • Repair Order Tasks
  • Start, stop, and complete multiple repair order services
  • Filter repair orders by a specific time period
  • Manage all repair order notes from a single screen
  • ‘My Work In Progress’ quick action and saved search

Improvements

  • ‘Work Queue’ quick action has been improved
  • Improved notes in repair order services
  • Resolve service problems before completing repair order phases
  • Add inspection supplements with zero-price services
  • Showing expanded phases when the Focus mode is off
  • Showing question answers in the proper format on printouts

See the details of the new features and improvements here.

  • Did you like what you just read?

    Don’t miss out on future items. Sign up for important news and information about AMT and the Industry below: