Hertz, Thrifty and Dollar rental car logos

The Hertz Effect on Vehicle Sales

With the bankruptcy of Hertz Global Holdings, Inc., there will soon be an extraordinary volume of vehicles on offer, creating a bulge in a pipeline already constricted by the global pandemic. Hertz, down to their last billion dollars, will need to accelerate the rotation of their inventory as a cash resource to replace missing revenue from their operations.  Reported volume estimates predict vehicle counts in the hundreds of thousands.

In order to expedite this process, Hertz will be unable to move this volume through its branded sales operations, and will need to dispose of most of their vehicles through other means. Auctions would be the traditional mechanism, but ADESA and Manheim and many smaller auction houses are still at reduced capacity due to health and safety restrictions in many geographies. Hertz, or the court, will need to orchestrate direct sales to dealerships in order to liquidate as quickly and efficiently as possible.

This is an opportunity to acquire late-model vehicles with low reconditioning needs. Assets that you can prep for sale at low cost and in little time. In his recent article giving good advice on how to approach this as a dealership, Jason Unrau cautions:

“Dealers should be prepared to move quickly on rental vehicles that come to market. Snatching up batches of a particular make and model, or vehicle style, could be a great way to position a dealership in their locale. Cars bought from rental agencies tend to have extremely low reconditioning costs and offer an easy way to sell used cars at a higher volume.” 

I see this as another opportunity for our industry to “do well by doing good”. Hertz is an iconic brand family that has been set on its heels by unexpected forces. They are far from the only pandemic casualty we will see, particularly in the travel and hospitality sector, but they are the largest so far. The automotive industry has an opportunity to help them recover by purchasing these assets and infusing Hertz with the capital they’ll need to continue operations while they figure out what a post-covid Hertz looks like.  

While the reconditioning of these and other rental cars is normally less complex, they still must follow your process and be fully prepped for resale. If you aren’t using software to manage the work in your fixed ops or reconditioning department, the money you save in lower repair requirements may be lost on inefficiency in doing the work that is done. ReconMonitor™ is a software solution that keeps you in command and control of your recon operation. From acquisition through the entire process to frontline-ready, the software keeps technicians and teams on task and removes the bottlenecks that cost you valuable time and money. If you are ready to reduce your operation’s vehicle turn times and maximize your profits, you should contact us.

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