Nissan 350Z

Make Your Inventory Pop With These Photography Tips For Dealerships

In the automobile industry, your dealership’s website is just as much a first impression as when a potential customer walks inside the dealership doors. But this isn’t about what you should and shouldn’t have on your website. This article is about the photos you have of your dealership’s inventory. Only having pictures uploaded with the vehicle information just doesn’t cut it anymore.

Your inventory photos need to grab the attention of a potential customer who’s looking to buy a new car. If you have just cellphone quality shots of your inventory, it lessens the quality of your overall dealership. At the same time, if you use stock images of the vehicle but not actual photos of the car on your lot, it’s just as bad as using cellphone quality shots, if not worse.

Here are some ways to make your inventory pop, from actual professional photographers:

Lighting: Every professional photographer will tell you that light is everything. Direct sunlight will create strange shadows, whereas the shade could hide details of the car. The time of day is a good indicator of how harsh the sun will be, which is why shooting early morning or early evening is usually a good time to shoot. Also, overcast days act as a natural “diffuser,” which means it lessens the intensity of the sunlight. It’s optional if you’d want to use any additional lighting. But the same rules for working with sunlight apply to using artificial lights. Even a flash can sometimes be too intense and detract from the overall picture you’re trying to capture.

Background: Your background is just as important as the lighting because you want to make sure the vehicle is the only focus of the picture. Not only is it distracting to see other cars in your inventory in the background, but it will ruin the picture if you have anything else be the focus other than the car you’re capturing.

Take Lots of Photos: The more really is the merrier. The more photos you have of the vehicle, the more a customer can get a real feel of the car ahead of the time. Not to mention, having multiple photos for the customer to look at online makes them even more ready to make a purchase once they come inside the dealership.

Get Inside: When you capture the car’s interior, this shows any future buyers that you really care about the driver. They want to see the condition of the seats, what the car looks like from the driver’s POV, etc. Perhaps they want to see if there are any additional features such as heated seats or a USB cable for their phone. Let alone the fact that they may not want a cream interior or leather seats. All of this plays a vital role when someone is interested in a car. If they don’t get an accurate visual of the vehicle before coming into the dealership, they’ll feel like it was a waste of a trip if the car isn’t exactly as it’s pictured.

Experiment: Sure, you want to make sure that you or your photographer is capturing the images possible for your car. But what about capturing it away from the dealership? Depending on the type of photographer you have, it might be cool actually to capture the car in motion on the streets. Or if you’re near a scenic spot, take the car there to get some really epic and cinematic shots. People are all about the image of what looks best, so why not create some content that adds a unique flair to the typical dealership photos of your inventory?

Another way you can experiment is with the angles. Shoot from below to make the car look more powerful. Or cut off some of the car for a shot if you’re getting a real close-up shot and nothing else is going to detract from the focus being on the vehicle. Shoot vertically as well, since many people will be checking out your dealership’s website while on their smartphone.

Have Fun: It sounds a bit cliché, but having fun with taking photos of your inventory will show to any potential customer. People want to do business where it’s a welcoming environment, full of people who genuinely enjoy what they do. Not to mention, you represent a car dealership. You want the customer to have an enjoyable experience from start to finish because then you earn their customer loyalty (which is something money can’t buy). You might as well give them something they’ll never forget, starting with the photos.

Flow PDR

Recon Vendor Management – Multiple Moving Parts and People

For those who manage multiple vehicles through a reconditioning process, like dealerships, fleet managers, auto auctions, and rental companies, employing multiple vendors and employees on top of the administrative duties of running the business can be difficult to manage. There are a lot of steps to getting a vehicle through the make-ready process. To help ease the pains of so many moving targets, AMT developed ReconMonitor™, smart workflow management software for auto reconditioning.

This software is specifically designed to assist in your execution of auto remarketing at maximum speed and efficiency. ReconMonitor improves the ready-for-sale process by giving the user visibility into each of the many steps in the recon process. It also provides a detailed look at how each of the steps and technicians is doing from an efficiency perspective. Let’s look at an example:

Let’s say your dealership acquires a car at auction. The initial inspection indicates that the vehicle needs some mechanical work, PDR, a bumper replacement, paint touch-ups, and of course, photography. Then the next day you acquire 5 to 10 cars through trade-in (wouldn’t that be great), each with its own list of needed repairs. For the recon director or manager within your operation, it can be dizzying tracking numerous vehicles at different stages of the recon process. If your facility employs its own mechanical repair resources in addition to outside vendors for specialties like PDR and other sublet work, keeping track of everything can be stressful and things can slip through the cracks. You not only have administrative tasks to complete but have to manage multiple workflows and stations to make sure the right employees and vendors are matched to the right jobs for the most efficient turn-around.

Capacity management and knowing where each vehicle is in the process becomes complex and the entire process can become bogged down from a single inefficient step. Vendor management in ReconMonitor means the ability to plan, schedule, and evaluate vendors for improved efficiency. For the example above, it would make no sense for the dealer to have the photographer come on a day when a car wasn’t cosmetically ready for its close-up. Knowing where each vehicle sits in the process, and planned time until it is ready for the next stage is a critical ability that will set your business processes apart from any other dealer without this type of visibility and control.

With ReconMonitor, you can watch your vendors and employees complete the designed order of tasks in real time, contact them if needed, make changes where you see fit, and analyze the quality of work. ReconMonitor will also automatically create and distribute vendor work orders, and generate vendor invoices when the completed work is approved, giving you full control.

Dealerships can lose around $35-$50 every day a car is stuck in the reconditioning process. ReconMonitor increases the visibility and control you have over the end-to-end process of reconditioning any vehicle. It’s a great way to get rid of disorganized paper orders and antiquated whiteboards and keep everything in one centralized management solution. With ReconMonitor, your reconditioning process is transformed with vehicles efficiently made frontline-ready in record time.

Used cars balloons

Advantages Of Management Software For Your Used Car Dealership

  • Faster Turn Times
  • Improved Vehicle Volume
  • Better Coordination

For used car dealerships, management software is an excellent way to increase your efficiency both in the back-office and front-end operations.  Having a system in place not only reduces your overall cycle time but also increases your throughput– maximizing profit and minimizing overall costs.

Employing a management software solution for your fixed operations and reconditioning emphasizes your commitment to making your dealership run as effectively as possible, that you care about making tasks more streamlined for your employees, prioritize customer service and sales readiness, and you’re willing to adapt to the newest technologies out there for dealerships.

With management software in place, back-office administrative tasks that used to take hours can be cut down to just a few minutes. It allows all of your departments to be connected and work together, while also improving productivity on all fronts. Instead of relying on one employee or vendor at a time during each stage of vehicle processing, the operation becomes a more team-oriented environment. There’s a clear and organized structure that doesn’t rely on a back-office spreadsheet or whiteboard to get done. If a team member updates a vehicle’s status in the software, all relevant team members have access to the information, instantly, on their desktop or mobile devices. This lets the team know what’s in the pipeline, and lets both your technicians and your sales team plan for when work is coming.

You can see what vehicles are being reconditioned, where they are, the stage they’re in, and who’s working on them. You can also track and anticipate bottlenecks or delays during the reconditioning process, and improve resource planning based on vehicle volume and where they are in the recon process. The goal, of course, is high-quality work at optimal speed. Workflow management software can get your cars from acquisition to front line sales-ready in as little as a few days. Dealerships lose an average of $30-$50 per day when cars are stuck in reconditioning, so each day you can shave off your recon equals more profit per vehicle. And that savings adds up!

Workflow management software will make your used car dealership faster and more efficient both in the back and front-end of operations. You can create and refine your processes to make the back-office, reconditioning, and retail side of things work better together.

Automobile Technologies Can Help

AMT offers software solutions designed to make your used car dealership and reconditioning process as efficient as possible. We also provide you with better visibility and get your vehicles frontline ready in the shortest possible time.

ReconMonitor™ is powerful workflow automation for auto recon, dealerships, and auto remarketing companies that integrates with Dealer Management and Accounting Systems to ensure seamless operations across the enterprise.

Auto Service Drive

Customer Service For Dealerships: Why Your Efficient Dealership Process Is Inefficient

  • Setting Expectations
  • Reducing Customer Upset
  • Service Advisor is Key

If there’s one thing that dealerships have in common, it’s that they are always striving for new and better ways to improve their process. Especially when it comes to working with the customer. However, it seems that the more methods that are developed for a more efficient dealership process, the complete opposite occurs, and you only get frustrated customers. So how do you make sure your efficient dealership process isn’t, well, inefficient? Keep reading to find out.

When a customer makes a service appointment online, they expect it to help in the overall process from start to finish. The last thing they expect is to show up to the dealership to have a long wait and a completely different estimate than what they were given online. This damages trust, which is the biggest thing your dealership needs to establish with customers. Take a look at your online customer appointment process from the customer’s perspective, and make sure it’s setting the right expectations. If a tool that’s designed for customer efficiency is lacking in the “efficient” part, then customers will want to take their business elsewhere.

There is a lot that goes on in a dealership to keep all systems running smoothly. While the service department is fueled to keep the repairs coming and being completed quickly, the customer wants their car serviced at an agreeable cost, also in a quick matter. But the real engine behind both these operations is the Service Advisor. They are the face of the dealership and essentially the person that the customer puts their trust in. In addition, a Service Advisor helps the technicians with any sudden changes & helps them maintain an efficient process front end to back end.

One of the ways that a dealership can improve a customer’s trust is to inform them ahead of time of the potential for additional service requirements. Often, the estimate that an online form gives a customer is calculated assuming a customer has kept up-to-date on all repairs and maintenance for that mileage. This online form doesn’t know if services have been declined in the past or even if the car is past due for an oil change. It’s only when a customer arrives at a dealership and interacts with a service advisor that they experience an up-sell, which can cause a customer to get upset and make them feel they’re getting ripped off. A simple way this can be improved is by having a Service Advisor follow up with customers who made online appointments. They can ask about their last service repairs and other preliminary questions that’ll save everyone time when they arrive at the dealership.

Another way that a Service Advisor can help customer service efficiency is through having a Pre-Authorization process set up to provide both customer expectation and charge authorization. This has been a great way to improve customer efficiency that benefits both the technician and the customer. Also, you should establish effective communication methods to keep the customer informed throughout the process. Find out what is the best way to get ahold of them: their business number, texting their cell, email, etc.

No matter what steps you take to improve the efficiency at your dealership, you must always perform the walk-around. Upsells usually occur during the walk-around, especially when they’re more cosmetic repairs as opposed to collision related repairs. This builds trust with the customer as it shows consistency and thoroughness on the part of the dealership. It doesn’t even need to be more than 90 seconds, but the trust is lasting. If you remember to keep the customer as your priority and integrate some of these customer-focused efficiencies, then your dealership’s service process will significantly improve.

PDR tools

7 Advantages Of Adding PDR To Your In-house Reconditioning Operation

In the reconditioning business, you’re always looking for a way to add another profit center. Luckily for you, adding Paintless Dent Repair (PDR) as an in-house capability is a great way to increase profit with minimal effort. As someone who’s already performing automotive repairs in your service bays or collision center, adding PDR to your processes will actually be pretty easy. With PDR, you can reduce the time you spend on bodywork during the reconditioning process, but you can also save quite a bit of money as well.

Trained PDR technicians can “massage” out any dents or dings found on a vehicle’s body. PDR typically relies on no damage to the paint in order to be as efficient as possible. Even so, technicians can still perform PDR to reshape the dents, and provide paint touch-ups if need be.

Below are 7 advantages of adding PDR to your reconditioning process.

 

It (Mostly) Doesn’t Cost Anything In The Long Run

Outside a few initial specialized tool purchases and training, PDR basically pays for itself. Once you have the training and tools, you won’t be paying any incremental costs to perform PDR since none of the tools or parts will require frequent replacement.

 

It Has a High Potential To Net You Profit

With the right technician, a $100 or $200 job can be done in 10 – 30 minutes with PDR.

 

You Have The Opportunity To Provide Better Deals To Customers

Most of the average drivers out there today have no idea what PDR is. It’s been around for close to 60 years, and there are still shops that don’t have it as a part of their repair processes. So, if a customer comes in with dents that need fixing, imagine their response when you tell them you can repair them all in a fraction of the time and for a fraction of the price of conventional dent repair. You may already use an outsourced PDR technician, but if you find yourself waiting for them to show up to complete the repairs, that vehicle downtime is costing you even more than just their charges.

 

Creates An Avenue For New, Potential, Customers

If you already have a stream of customers for other repairs and maintenance, you can offer dent removal as an up-sell in the service drive. In most cases, the dent work can be done during other repairs or services, adding no additional wait time for the customer. In addition to your walk-ins, you have the potential to bring in work from auto auctions, used car dealerships, car rental agencies, car insurance agencies, detail shops, and body shops.

 

Minimal Effort To Adding It Into Your Shop

PDR isn’t a method that requires a drastic change in your business. As we said above, it only requires a few initial tool purchases. Outside of that, there’s a pretty minimal space required to do the work and can easily be done in the shop or on the road with what you currently have. It only takes a few minutes to do during your detailing or painting phases, and it’ll just take a minute for you to speak with the customer, bring up the dents, and offer to repair them without any impact to the overall repair time.

 

Relatively Low Start-Up Cost

PDR will basically pay for itself once you’ve trained your technician(s) and purchased the proper equipment. It can be self-taught, but professional training and tools can cost anywhere from $5,000 – $15,000 depending on the level of training, certifications, and the quality of the tools. However, after the initial investment, PDR has high profit potential and costs much less than other typical investments for business line extensions.

 

It’s Easy To Sell To Customers

No matter what, offering a dent repair option that costs a fraction of conventional dent repair to a customer is a pretty easy sell. Since it only takes a few minutes to repair, the lower costs are drastically made up by the sheer volume of PDR that can be done throughout each week. What takes many shops days to do, you could do in minutes. So, if you provide a quality option that saves customers money and is convenient for them, you’ll ultimately get more business down the road.

 

AutoMobile Technologies offers Software Solutions That Can Help You Manage Your PDR Process

AMT offers software designed to make your reconditioning business more efficient, provide you with better visibility, and give you peace of mind knowing that your back-office is always up-to-date.

ReconMonitor is a state of the art workflow automation software for auto recon, dealerships, and auto remarketing companies. ReconMonitor dealership software decreases reconditioning cycle time from acquisition to front line and increases your control and profitability.

ReconPro is the industry’s most versatile and powerful software solution purpose-built for auto recon professionals. With essential tools for performing PDR estimates, hail and insurance matrixes, parts management, paint code lookups, integrations with body shop crash systems and accounting systems, too. ReconPro manages the details of running your business so you can focus on growing your business.

Why Your Dealership Should Prioritize Convenience And Transparency

Why Your Dealership Should Prioritize Convenience And TransparencyAccording to Dealership News, research from a Cox Automotive Service Industry Study showed dealerships are losing out on roughly $266 billion dollars a year in service revenue. Beyond that, the biggest contributing factor to it all is customer trust and inconvenience. Unfortunately, many dealerships aren’t doing enough for customers to feel completely comfortable with their purchasing process.

Released back in January, the study also showed that 70% of all customers who bought or leased a vehicle from a franchised dealership did not return for continued vehicle service. The reason behind this? Well, they’d rather take their chances with established body shops and independent repair shops. In fact, the study showed customer service satisfaction with dealerships was about on par with the small body shop you may see down the street.

With the average age of vehicles out on the road sitting at around 11.5 years old, it isn’t too surprising that dealership services see a reduction in visits as a car ages. However, on the plus side, dealerships still lead the way against third-party businesses for overall customer visits– but lag in customer service, convenience, and transparency.

Dealership News suggests a few simple fixes for this would be:

  • Providing customers a way to pay online.
  • Schedule appointments with customers via their mobile devices.
  • Picking up and delivering serviced vehicles to and from customer locations.
  • Provide simple repairs to their vehicles outside of the shop setting.
  • Providing customers with information, such as trade-in value, services, price ranges, estimates, and competitive ranges.
  • Give customers a way to monitor their vehicle’s service remotely.

Jim Roche, Vice President of Marketing and Managed Services with Xtime told Fixed Ops Journal: “Dealers have to figure out how to get your vehicle to the service, or the service to your vehicle.” Which is in line with the study that also suggests customers are willing to pay more or travel longer distances if the customer service is great.

 

AutoMobile Technologies

AMT offers software solutions designed to make your dealership more efficient, provide your customers with the information they need, offer you better visibility, and give you peace of mind knowing that your back-office is always up-to-date and you’re building a positive relationship with customers.

ReconMonitor is a state of the art workflow automation software for auto recon, dealerships, and auto marketing companies. ReconMonitor dealership software decreases reconditioning cycle time and increases your control and profitability.

8 Trends Your Dealership Should Pay Attention To In 2019

Dealership Software and Operations

  • Sedans Losing Popularity
  • Electric Vehicles Gaining Popularity
  • Self-Driving Vehicles Become More Common
  • Artificial Intelligence Integrations
  • Subscription Plans
  • Electric Systems Will Improve Drastically
  • Used Vehicles Remain Popular
  • Used Car Reconditioning Industry Will Grow and Evolve

2018 has been a volatile year for the auto industry. It started off with a lot of uncertainty, but as everything has begun to fall in place, we now have a clearer picture of where it’s all heading. There’s been a growth in the economy; however, new vehicle sales have gone down. The tariffs that were created to help American companies, unfortunately, had a negative impact on automobile manufacturers both internationally and here in the states.

New vehicle dealerships made money, but the profit margin dropped a little. Beyond that, new cars are struggling while used vehicle sales are going up. Now, more than ever, the reconditioning industry has become increasingly important for both consumers and dealerships. With all of that in mind, let’s look at the most important trends to look out for going into 2019.

 

Sedans Are Losing Popularity

Ford and Chevrolet are expected to drastically reduce their sedan production come 2019. This trend first became known when Ford announced they would discontinue all of their cars outside of the Mustang and Focus Active, and will continue producing their trucks and SUVs. With two of the biggest vehicle manufacturers changing focus, you should expect others to follow in their footsteps. For many, it’s expected that SUVs and Trucks will be the most popular vehicles by 2020.

 

Electric Vehicles Will Only Continue To Increase In Popularity

With companies, such as Tesla, prioritizing all-electric vehicles, it should be no surprise electric has become as popular as it has. No matter where you look, you’ll see traditional manufacturers following suit. There’s the BMW i3, Volkswagen e-Golf, Hyundai Ioniq EV, Chevrolet Bolt EV, and more. Beyond that, hybrids remain a popular transition vehicle from gas to electric.

No matter what, electric vehicles will grow exponentially in popularity. In the US alone, you may have already seen an increase in charging stations. With companies shifting their focus to hybrids and all-electric, it’s important to know how much they’ll impact the industry.

 

Self-Driving Vehicles Will Slowly Become More Common

It’s safe to say we are still a couple years from having fully autonomous vehicles on a mass scale. However, with all of the sensors in vehicles today, it’s easy to see where the market is heading. We already have proximity sensors, parking cameras, built-in navigation, and other self-adjusting features being implemented into our vehicles.

Beyond that, companies such as Toyota and Ford have already begun investing in self-driving vehicles. This trend was further bolstered when Congress signed a bill in support of self-driving technology. It shouldn’t surprise anyone to hear that self-driving vehicles are being looked into by companies, such as Uber, for commercial use as well.

 

We’ll see AI Implemented Into Vehicles

Whether it happens in 2019 or not is up in the air, but it’s hard to deny that the use of AI has been steadily increasing. Whether it’s our smartphones, tablets, or computers, there’s an AI to help. There’s Siri, Cortana, and Google Assistant, and manufacturers like BMW have already partnered up with Google.

 

Subscription Plans Are Looking Like They May Be The Next Big Thing

Companies like Porsche, Cadillac, and Lincoln already have subscription plans in place. If you’ve been in the auto industry for long enough, you know that the big changes tend to happen with luxury vehicles first, and then trickle down over the years to standard vehicles. Beyond that, we simply live in a time where subscriptions are the big thing. Whether it’s Amazon, Netflix, Spotify, or even gym memberships, subscriptions are the way of the future (for now).

Subscriptions for the car market benefit consumers. It provides them with the opportunity to upgrade or acquire a new car much more easily than they currently can in our buy-or-lease market. However, subscriptions are also great for automakers because consumers will feel obligated to stay within brands.

 

Electric Systems In Vehicles Will Improve Drastically

This is something you may have heard about a couple of years ago, but it’s now looking increasingly likely to happen soon. In the near future, 12-volt electrical systems will be phased out, and eventually replaced, by 48-volt systems. This is because we live in a digital age where we have computers in our pockets, navigation and sensors in our vehicles– all things that require an increasingly larger amount of power.

 

Used Vehicles Will Continue To Grow In Popularity

The used car market is a billion dollar industry already. But if the last year has shown us anything, it’s that it is slowly taking over vehicles sales. In the US, alone, the average vehicle out on the road is 11.5 years old. This means more and more consumers are keeping and maintaining their cars for much longer. Beyond that, as a result of the tariffs and the vehicle price increases, used car dealerships have become the preferred option for many people.

 

The Growing Used Car Industry Will Evolve Reconditioning Processes

With vehicles becoming increasingly sophisticated and consumers driving cars for much longer, the reconditioning process will have to evolve. Right now, some of the most successful shops have already anticipated the change and have adjusted accordingly. They’ve stopped relying on paper and inefficient methods. You’ll see shops getting the latest paint booths, the fastest paint dryers, and workflow management software to track jobs and tackle constraints.

In fact, with the sophisticated technology in cars, you’ll need better equipment, better-educated technicians, and faster ways to organize, track, and adjust your lean processes. Everything will need to be done quicker, and you’ll need to embrace technology in this digital age.

Management software can track where vehicles are, how long each step takes, who’s working on them, what’s wrong with the vehicles, what work has been done, and more, all on mobile and back-office devices. It’s designed to make the reconditioning process more efficient so you and your technicians can upload documents, take photos, and apply updates for everyone to see in real-time, at the click of a button.

 

AutoMobile Technologies Can Help

AMT offers software solutions designed to make your reconditioning business more efficient, provide you with better visibility, and give you peace of mind knowing that your back-office is always up-to-date.

ReconMonitor is a state of the art workflow automation software for auto recon, dealerships, and auto marketing companies. ReconMonitor dealership software decreases reconditioning cycle time and increases your control and profitability.

ReconPro is the industry’s most versatile and powerful software solution purpose-built for auto recon professionals. With essential tools for performing PDR estimates, hail and insurance matrixes, parts management, paint code lookups, integrations with DMS, body shop crash systems and accounting systems, too. ReconPro manages the details of running your business so you can focus on growing your business. 

With your dealership managing recon workflows in ReconMonitor, and your vendors and technicians using ReconPro, you have a complete digital ecosystem for end-to-end visibility and efficiency in your reconditioning operation.

Top Auto Dealer Management Software Picks for 2018

Automobile Dealership Management Software

Automobile Dealership Management Software in 2018

Running a successful car dealership involves countless moving parts, and within all these revolving pieces, productivity shortfalls are inevitable. Successful dealerships know it’s due to human error– because constant communication between individuals eventually leads to confusion and potential misinformation. So while most dealerships acknowledge these shortcomings and use management software such as ADP or Reynolds & Reynolds and other DMS software, these systems can leave gaps in efficiency when maintaining sales, inventory, and F&I information.

Despite our limitations as individuals and the shortcomings of the automotive management software above, we’re fortunate enough to live in an era where we have several software solutions to fully digitize inventory acquisition, marketing, and even inventory management– filling the gaps along the way.

To help reduce your time researching possible software solutions, we have compiled a top-5 list of management tools every dealership should consider adding.

Sales & Marketing

Hubspot

HubSpot offers various marketing, sales, and customer relationship management software to fit whatever business needs you may have– and while the individual options are powerful, they’re even better when used together.

Obtaining prospects and making sales on new or used vehicles relies on you meeting a customer’s needs and working with their budget.

In today’s world, almost every single car purchase begins with an “internet search.” These searches could yield potential new customers if your dealership provides the “right answers.” This inbound marketing, where you draw in customers through social media, branding, and search engine optimization, revolves around creating and publishing content which attracts visitors and converts them into leads as they travel the sales funnel from awareness to consideration.

HubSpot assists in creating and publishing lead generation content– allowing you to track, measure and target your leads.

Reconditioning & Supply Chain Management

AutoMobile Technologies – ReconMonitor

ReconMonitor software helps dealerships monitor and manage the process of reconditioning pre-owned inventory and auction purchases from Acquisition to Front Line Ready. It can track each individual vehicle, the progress made during all reconditioning phases, help get vehicles ready in a quick and efficient manner, and save dealerships both time and money.

ReconMonitor is web-based dealership supply chain management software that picks up where your DMS leaves off, and gives any dealership stakeholder access to all in-process vehicles, the current repair stages, and deadlines from any device, at any time.

It establishes an early warning system in order to keep repair momentum from the initial acquisition to frontline readiness– tracking each vendor, employee, and repair phase to manage performance while identifying bottlenecks in the reconditioning process.

Social Media

Sprout Social

For dealership marketing teams, the primary goal is to advertise the business in the best and most efficient channels– and social media is the largest avenue to get the word out. Sprout Social allows you to track likes, shares, conversations, new contacts, and more with an incredibly clean and easy design.

Data is the driving force when it comes to marketing and understanding which posts drive the most engagement, and Sprout Social offers various monthly subscriptions to monitor your social media marketing campaign.

Sprout Social’s management screen has tabs for messages, tasks, feeds, publishing, and reports. Messages allow you to read and respond to comments left on various social media platforms all in one inbox. While publishing and feeds allow you to analyze the most viewed content and make postings on a timed schedule.

Reports are manageable both on a macro and micro scale– meaning you can view the analytics for all social media in one location or view them all individually.

If your dealership has a team using social media for customer communication, Sprout Social allows you to track tasks and measure post-performance.

Sprout Social offers in-depth data analysis for all your social media marketing on a simple and sleek platform ready to improve your business’ content.

Dealership Accounting & Sales

NetSuite ERP

NetSuite ERP sells itself as a tool to assist any size business to expand. Its Enterprise Resource Planning (ERP) software provides planning and management tools to help automate and simplify business processes in real time.

Netsuite lets individuals at the dealership automate various tasks, enabling data collection, viewing, and sharing without interrupting other functions.

Since NetSuite is cloud-based (meaning all information is saved online in a cloud server), updates, maintenance, support, and customization are all available and automatic across all devices using the software. To elaborate on customization, the package offers the ability to fully edit processes to work as efficiently as possible for your dealership.

NetSuite provides financial reporting, financial planning, revenue recognition (for compliance with accounting standards), global accounting and consolidation (for transparency), billing (to improve accuracy and remove errors), and real-time financial monitoring to drive success.

For Smaller Dealerships: Dealer DMS alternative

Everlogic

Everlogic is a Gold Certified Partner for Quickbooks with a complete management system designed with small dealerships and businesses in mind. Everlogic has several integrated modules which show sales, F&I, parts, services, and administration departments all under one roof. It’s known for its excellence in customer service, and much like the other options above, it’s easy to use, understand, and update all current business processes.

Summary

If recent reports are correct, the two or three-year new car sales tidal wave has begun to slow down. Dealerships will scramble in order to find solutions to boost sales and bolster profitability. The competent and savvy dealer will stay one step ahead, see the trends, and use the best and latest software available. These are our top picks for 2018, and we hope they assist your dealership to increase productivity and profitability this year and beyond.

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