PDR tools

7 Advantages Of Adding PDR To Your In-house Reconditioning Operation

In the reconditioning business, you’re always looking for a way to add another profit center. Luckily for you, adding Paintless Dent Repair (PDR) as an in-house capability is a great way to increase profit with minimal effort. As someone who’s already performing automotive repairs in your service bays or collision center, adding PDR to your processes will actually be pretty easy. With PDR, you can reduce the time you spend on bodywork during the reconditioning process, but you can also save quite a bit of money as well.

Trained PDR technicians can “massage” out any dents or dings found on a vehicle’s body. PDR typically relies on no damage to the paint in order to be as efficient as possible. Even so, technicians can still perform PDR to reshape the dents, and provide paint touch-ups if need be.

Below are 7 advantages of adding PDR to your reconditioning process.

 

It (Mostly) Doesn’t Cost Anything In The Long Run

Outside a few initial specialized tool purchases and training, PDR basically pays for itself. Once you have the training and tools, you won’t be paying any incremental costs to perform PDR since none of the tools or parts will require frequent replacement.

 

It Has a High Potential To Net You Profit

With the right technician, a $100 or $200 job can be done in 10 – 30 minutes with PDR.

 

You Have The Opportunity To Provide Better Deals To Customers

Most of the average drivers out there today have no idea what PDR is. It’s been around for close to 60 years, and there are still shops that don’t have it as a part of their repair processes. So, if a customer comes in with dents that need fixing, imagine their response when you tell them you can repair them all in a fraction of the time and for a fraction of the price of conventional dent repair. You may already use an outsourced PDR technician, but if you find yourself waiting for them to show up to complete the repairs, that vehicle downtime is costing you even more than just their charges.

 

Creates An Avenue For New, Potential, Customers

If you already have a stream of customers for other repairs and maintenance, you can offer dent removal as an up-sell in the service drive. In most cases, the dent work can be done during other repairs or services, adding no additional wait time for the customer. In addition to your walk-ins, you have the potential to bring in work from auto auctions, used car dealerships, car rental agencies, car insurance agencies, detail shops, and body shops.

 

Minimal Effort To Adding It Into Your Shop

PDR isn’t a method that requires a drastic change in your business. As we said above, it only requires a few initial tool purchases. Outside of that, there’s a pretty minimal space required to do the work and can easily be done in the shop or on the road with what you currently have. It only takes a few minutes to do during your detailing or painting phases, and it’ll just take a minute for you to speak with the customer, bring up the dents, and offer to repair them without any impact to the overall repair time.

 

Relatively Low Start-Up Cost

PDR will basically pay for itself once you’ve trained your technician(s) and purchased the proper equipment. It can be self-taught, but professional training and tools can cost anywhere from $5,000 – $15,000 depending on the level of training, certifications, and the quality of the tools. However, after the initial investment, PDR has high profit potential and costs much less than other typical investments for business line extensions.

 

It’s Easy To Sell To Customers

No matter what, offering a dent repair option that costs a fraction of conventional dent repair to a customer is a pretty easy sell. Since it only takes a few minutes to repair, the lower costs are drastically made up by the sheer volume of PDR that can be done throughout each week. What takes many shops days to do, you could do in minutes. So, if you provide a quality option that saves customers money and is convenient for them, you’ll ultimately get more business down the road.

 

AutoMobile Technologies offers Software Solutions That Can Help You Manage Your PDR Process

AMT offers software designed to make your reconditioning business more efficient, provide you with better visibility, and give you peace of mind knowing that your back-office is always up-to-date.

ReconMonitor is a state of the art workflow automation software for auto recon, dealerships, and auto remarketing companies. ReconMonitor dealership software decreases reconditioning cycle time from acquisition to front line and increases your control and profitability.

ReconPro is the industry’s most versatile and powerful software solution purpose-built for auto recon professionals. With essential tools for performing PDR estimates, hail and insurance matrixes, parts management, paint code lookups, integrations with body shop crash systems and accounting systems, too. ReconPro manages the details of running your business so you can focus on growing your business.

Digital marketing

How To Market Your PDR Business Online

  • Website
  • Social Media
  • Search
  • Content
  • Email

Online marketing includes any methods and promotional strategies a business will execute on the internet to reach its target audience. 70% of customers will conduct business online before contacting the company. Internet marketing is much more than having a website. It’s answering any potential questions that a customer may have and establishing a “brand identity.” But for someone working in Paintless Dent Repair, phrases such as lead magnet, AdWords, PFI, SEO, and PPC might well be a foreign language. They don’t need to be. Here are just a few of the most effective ways you can market your PDR business online:

  1. Website: When a customer goes to your website, they will instantly know if they want to do business with you or not based on your “brand identity.” Brand identity is when a business shows who they are through text, images, video, and audio elements. You can also include a page or highlighted section that contains the benefits of PDR and why they should choose your business over the competition (without name-calling, of course).

 

  1. Social Media: We are truly living in a digital age, and if you disagree, then you must still be using a flip phone and dial-up internet. Customers expect businesses to engage with them, especially if they are commenting about their experience or inquiring about a service. Facebook Pages and Instagram Business Tools have made this possible for businesses to turn social media into a platform to connect with customers and promote their business.

 

  1. Search Engine Marketing (SEM): SEM is all about marketing through search engines. Businesses can go about SEM in several different ways. One of the most common methods is from organic ranking through search engine optimization (SEO). SEO “is the method website owners use to help search engines find, index, and rank their web pages…” (Duermyer, 2018). You can purchase for your website pay-per-click (PPC) ads in something like Google AdWords. It’s an easy and effective way to drive traffic to your website. A third option is you can purchase pay-for-inclusion (PFI) listings in online directories, similar to Yellow Pages.

 

  1. Content Marketing: This is all about writing articles (aka “blog posts”) relating to your business and publishing them online to reach your target audience. When you write articles that answer questions customers may have, you’re able to connect with a broader audience. You could also have your written content published on other websites, drawing in new leads to your business in a completely different way. There’s always stiff competition amongst local PDR shops, so you want to do anything you can to stand out. Can you stand apart from the rest and prove you’re the best out there?

 

  1. Email Marketing: Email is a proven effective way to create and maintain a connection between business and customer. But how do you get the email list in the first place? You can entice people to give their emails if they want the exclusive website offer, like “half-price headlight restoration!” From there, you have their information to send them additional special offers, a newsletter, holiday greetings, car care tips, etc. Pretty much anything relating to your PDR business so ultimately, these leads can become customers and referrals. That’s the goal.

 

Conclusion

It’s important to keep in mind that as you begin online marketing for your business, the customer is the focus. If your website is challenging to navigate or you’re not replying to Facebook comments, then customers will go elsewhere. Utilizing even just one of the strategies listed above will help your PDR business grow, especially since the industry itself is ever-evolving and growing.

Although it’s possible to get rapid results, consistency is critical. Online marketing is all about long-term results and connecting with your target audience. Once that happens, their referrals will become new leads, and the testimonials/reviews of your customers will be what helps you stand out in the vast frontier of a digital world.

PDR Estimate and Invoicing Software on different devices

3 Best Perks of PDR Software in Your Back-Office Operations

hand holding mobile device displaying the same charts page as the laptop behind itEven in 2019, there are still quite a few PDR businesses out there that rely on out-of-date processes in their back-office. It may be because they’re skeptical of change, or simply because they feel like things work well enough as-is. However, with the PDR business developing as rapidly as it is, you’ll need a way to keep up with the competition and make your life easier.

For many of you in the PDR business, you may not even realize how much faster and easier your back-office operations could be. Anyone who’s familiar with running a PDR operation knows just how much time they spend on things like invoicing, commissions, customer accounts, and more. It’s a lot of work, and you’ve probably spent hours on a daily basis stuck with a pile of paperwork.

Fortunately, each year, technology becomes better, faster, and more efficient– which means the PDR software of today can take all of that time stuck with back-office work, and turn it into just a few minutes of attention each day.

While there are plenty of benefits to a software solution for your PDR business, here are 3 of the best perks of PDR software on your back-office operations:

Increase Operational Efficiency, Enhance Customer Service, and Save You Time (and Money)

Since most everything related to your operation can be put into PDR software in real-time and in just a few minutes, everyone from the front-end to the back-office can keep things moving. Having a quick and efficient back-office means that your front-end work won’t need to sit around and wait for things like information or approvals to continue working.

Your PDR technicians can process customer estimates, transactions, and more all at the click of a few buttons– keeping your back-office constantly updated with all of the relevant information already filled out and accessible. With PDR software solutions, your back-office tasks can go from hours of your time to minutes– impacting your entire operation’s speed and efficiency for the better.

With the ability to track every bit of your PDR business in real-time, you’ll be able to focus more on the part of the business that makes you the money.

You Can Review All Operational Details Privately, Anywhere, and Anytime

PDR software stores all of your operational information in one spot. This means that as the owner or operational executive, you can keep track of your business from anywhere at any time, privately. No matter what business you’re in, there’s sensitive data that you may not want other employees or customers to access. So with a PDR software solution, you can keep track of the essentials comfortably and without worry.

PDR Software Can Be Used Anywhere, Even Without Internet

Because the information is collected through a native mobile application and synched to your back-office, all the information is available to you on your desktop, and any information stored on a mobile device can be accessed with or without internet access. This provides you with quite a bit of flexibility and the comfort of knowing that you can monitor your PDR business wherever you are. It allows you to better manage your PDR business, track sales information, check accounts, review job statuses, and be alerted of any delays or problems in real-time. So if you have a team of technicians out on the road, you can see exactly what they’re doing and any issues there may be, all on your mobile device.

AutoMobile Technologies Can Help

AMT offers software solutions designed to make your PDR business more efficient, provide you with better visibility, and give you peace of mind knowing that your back-office is always up-to-date. Let us show you how we can help.

ReconPro is the industry’s most versatile and powerful software solution built for auto recon professionals. With essential tools for performing PDR estimates, hail and insurance matrixes, parts management, paint code lookups, integrations with body shop crash systems and accounting systems, too. ReconPro manages the details of running your business so you can focus on growing your business.

CLICK HERE to get in touch.

3 Ways To Improve Your PDR Business

Whether you’re a traditional collision repair shop or a PDR business, it can be challenging adjusting your workflow. Even within some of the most successful businesses, there are constraints that could be tackled better. A good way to improve on your PDR workflow is by looking at all areas of business, but before you can even consider that, you should prioritize connecting your PDR technicians to your back-office and to whoever is handling the customer invoices.

In PDR, speed and efficiency play the biggest role in how much your business will make on a daily basis. Once you understand this, you can begin to look at how you can re-organize your business’ workflow management system. Fortunately, because of the already fast nature of PDR, it’s pretty easy to adapt to a more efficient management system. While PDR is already a lucrative and fast endeavor, better workflow in all aspects, especially the back-office, will not only increase the number of vehicles you work on in a day, but also make it easier for your technicians.

 

Track Your Data

In the PDR business, the back-office is one of your biggest headaches. You don’t want to spend hours on paperwork, but you also don’t want to track invoices, estimates, employee compensation, or more based on information that isn’t completely accurate. What you do want to track, though, are PDR estimations and the exact amount of hours your technicians are spending on each repair. Beyond that, you’ll want to look at it all in real-time to accurately measure how you can reduce your cycle time and increase throughput. No matter what, it’s important to use a database to track and record important information about the vehicles you’re working on.

 

Upgrade Your Workflow Management System

First thing’s first, in 2019, your PDR business shouldn’t be relying on spreadsheets, dry-erase boards, or even sticky notes. They can get easily lost or misplaced, and create unnecessary bottlenecks in your workflow. Right now, the most successful PDR businesses out there are using management software to track their entire PDR process from estimate to the paid invoice accounting entry. Management software applications can manage your entire workflow, invoices, estimates, upload documents and photos, track individual vehicles, customer pricing, and employee commissions.

 

Find Your Biggest Constraints

After you’ve improved on your workflow management, simply embrace the newest technology available. For a lot of PDR businesses, the biggest constraints lie in the back-office. Whether it’s misplaced paper, poor filing, or communication issues on approvals, the back-office is definitely one of the biggest struggles for anyone in PDR.

 

AutoMobile Technologies Can Help

AMT offers software solutions designed to make your PDR business more efficient, provide you with better visibility, and give you peace of mind knowing that your back-office is always up-to-date.

ReconPro is the industry’s most versatile and powerful software solution purpose-built for auto recon professionals. With essential tools for performing estimates, hail/PDR and insurance matrixes, parts management, paint code lookups, integrations with body shop crash systems and accounting systems, too. ReconPro manages the details of running your business so you can focus on growing your business.

Too much paperwork

6 Best Reasons For Your PDR Business To Go Paperless

The automotive industry is changing every year. In the past several years, PDR has become more and more about time and efficiency. While sticky notes, filing cabinets, and paper in general have been pretty useful for a long time in PDR, things are changing. To stay competitive, PDR shops have to do more, and do it faster and more efficiently than their neighbors down the road. It requires constant effort, adaptability, and monitoring of the market.

In today’s PDR industry, everything needs to be monitored in real-time. Your back-office, technicians, and managers need to know exactly what is being done, where it’s being done, and who’s working on it to keep up with the growing competition.

Paper just can’t keep up, and neither can you. Here are 6 of the best reasons for your PDR business to go paperless.

  • It just can’t track data as easily as an automated workflow system– paper can get lost, be overlooked, and cause delays. You don’t want delays impacting your revenue.
  • It can’t be organized as easily as it could be in a digital format– depending on sticky notes, filing cabinets, and stacks of paper means you don’t always have the information readily available wherever you are.
  • It can’t be shared in real-time no matter where you are– sure, you could type up in email outlining some paperwork, but it’s much easier to have it all in the palm of your hand and shareable at the click of a button.
  • You can’t really make edits or changes too easily without completely redoing the paperwork– whereas the most successful PDR business’ right now simply update shared information on their mobile devices for everyone to see.
  • It’s just not as professional these days– sifting through paperwork or struggling to find information can look bad for your business. Nowadays, pulling up information on the fly helps your business look as professional as possible to customers.
  • It has an invoicing process that can take hours, while management software can do all of your invoicing for you in just a matter of minutes.

What Can Good Management Software Do For Your PDR Business?

  • Embedded VIN decoder that can avoid duplicate records, look up trim, paint codes, and vehicle recalls.
  • Create R&I labor time estimates.
  • Look up the conventional repair costs so you can stay competitive.
  • Calculate commissions, which can include: flat rate, % gross/net, tired commissions, and splits.
  • Full-service menu control where you can organize accounts individually.
  • Set, adjust, and control the most complex pricing models for customer specific pricing.
  • Dispatch and schedule service requests.
  • Approve estimates in just a few seconds.
  • Connect to accounting and shop management software systems.
  • Create customizable question forms to ensure quality and process compliance across your business.
  • Share inspections, work orders, and invoices across all of the teams.
  • Print template layouts that you can use and configure.
  • Email templates that can help you brand your PDR business.
  • Real-time data reporting that you can access anywhere, at any time.

 

AutoMobile Technologies Can Help

AMT offers software solutions designed to make your PDR business more efficient, provide you with better visibility, and give you peace of mind knowing that your back-office is always up-to-date.

ReconPro is the industry’s most versatile and powerful software solution built for auto recon professionals. With essential tools for performing PDR estimates, hail and insurance matrixes, parts management, paint code lookups, integrations with body shop crash systems and accounting systems, too. ReconPro manages the details of running your business so you can focus on growing your business.

What Can PDR Software Do For Your Back-Office Operations?

While your front-end operations are where the money is made in PDR, your back-office can make or break how efficient your business runs. Every front-end task depends on the back-office running quickly and efficiently. So, as you may know, if there are any backups or delays in back-office paperwork and processing, your front-end operation will struggle as a result.

Fortunately, the auto industry is always evolving to increase efficiency, reduce cycle time, and increase throughput. So, with a rapidly changing market, the most successful PDR businesses have implemented PDR software into their entire operations, back-office included.

Here are 4 ways back-office PDR software can have a positive impact on your operations:

It Can Handle Financial Work

PDR software can track anything from invoices, salaries, commissions, hourly payments, estimates, billing, and much more, and communicate with your accounting program for error-free entries. By streamlining all of your financial work, you can free up time and effort towards other tasks that will earn your PDR business money.

It Can Cover Human Resource Tasks

Handling timekeeping and employee compliance can be incredibly time-consuming. With PDR software, you can simplify processes and streamline your entire back-office.

You Can Automate Repair Workflow Tasks

With good PDR software, you can completely automate both back-office and front-end operations. You can set up how you want work to be completed, the order it should be completed, and track who’s working on a job and where. By simplifying communication and making every task have clear-cut directions and order to things, you’ll save plenty on time and money.

It Can Increase Your Productivity

Because all of your business information is saved natively and on a cloud server, you can access your all information on the fly from your desktop or mobile device. You won’t have to sift through paperwork or wait for approvals. You’ll be able to track all work and spot any delays in real-time to keep things moving. No more sticky notes or paper files that can get lost and create a backup. Everything is available at the click of a button, and all of your departments can access the information they need, instantly.

 

AutoMobile Technologies Can Help

AMT offers software solutions designed to make your PDR business more efficient, provide you with better visibility, and give you peace of mind knowing that your back-office is always up-to-date.

ReconPro is the industry’s most versatile and powerful software solution built for auto recon professionals. With essential tools for performing PDR estimates, hail and insurance matrixes, parts management, paint code lookups, integrations with body shop crash systems and accounting systems, too. ReconPro manages the details of running your business so you can focus on growing your business.