Customers already have a difficult time trusting car dealers, yet they need to feel trust in where they are making their next car purchase. One of the most effective ways a potential customer can gain trust with your dealership is to read reviews.
- Make it Special
Employees who are fully engaged in their workspace and what they do can genuinely change a company. They are fueled with inspiration and focused on the company vision. When this happens, it can spread to the entire company and positively affects the customers.
However, recent studies have shown that the most experienced employees are often the least engaged in a company. One study showed that 68% of employees are “not fully engaged at work” (Gallup). That’s well over half of your entire staff! Another showed that Service and Sales departments had the weakest level of employee engagement (Netsurvey). In other words, the employees who have daily interactions with customers are the least engaged.
That’s not what you, or any business, would want. Thankfully, there are ways to help your employees stay motivated. We compiled a list of 5 ways that have been proven to keep your team motivated in the workplace. Check them out below:
Your team needs to feel their work is noticed and appreciated. Take time to give positive feedback to your employees. It will make them feel valued and encourage them to engage even more in the company to help bring the dealership to new levels.
2) Create A Purpose
Employees want to be a part of something beyond a paycheck. Perhaps your dealership partners with a charity during a Summer Sales fundraiser event. Or maybe when a customer purchases a new vehicle, a portion of that sale goes to the charity of their choice. Now, more than ever, people want to make the world a better place in any capacity. If you show that your dealership gives back, your employees will feel more engaged in a business that represents a positive contribution to the community.
3) Top Positions Need To Lead By Example
Whether they are managers, executives, or team leaders, the top positions at your dealership must set an example for being engaged in the workplace. As noted above, the most experienced employees often have the least engagement. Create opportunities for top positions to work together with other team members to create an exciting atmosphere in your dealership. Your top positions must demonstrate they are fully engaged and motivated because this will influence the rest of your team.
Leading by example will give your staff the incentive to work hard and contribute. People can instantly tell walking in if they want to do business with your dealership, based on the energy they feel. If they can tell your team lacks motivation, they’ll go elsewhere.
4) Work Together
Your employees may be lacking engagement because they feel like they have no voice. Have your leadership positions work together with the rest of your team allows them to give opinions, suggestions, etc. This will allow your leaders to note which employees lack motivation, and encourage your stronger employees to step up and grow within the company.
5) Make Them Feel Special
First days, birthdays, and work anniversaries are all big deals at the workplace. Treating these like just another day misses an easy opportunity to keep your employees engaged. You must make your employees feel appreciated right from the start and throughout the year to create camaraderie among the staff and a welcoming environment where they’re genuinely excited to work.
Your dealership could be their dream job if you encourage employee engagement. It’s possible, and these are just 5 of the ways you can create that.